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Chief Revenue Officer

Company Profile
Plant Prefab is the first Certified B Corporation™ prefabricated home builder dedicated to sustainable design, materials, and operations. We're creating a paradigm shift across the home building industry by custom prefabricating single-family and multi-family homes for individuals, architects, and developers in half the time of traditional builders.

Our patented Plant Building System™ enables us to efficiently construct almost any design, by any architect. Combining advanced engineering with customizable Plant Panels™ and Plant Modules™, the Plant Building System provides greater design flexibility, quality control, and time and cost efficiencies than both site-based construction and conventional prefabricated approaches. Clients can work with any architect they choose, including Plant’s award-winning, in-house design studio.

Funding for Plant was provided by Amazon, Obvious Ventures, and others. Nearly thirty Plant projects have been certified LEED for Homes Platinum or Gold, including the first home ever to achieve Platinum certification. Plant projects have garnered significant industry recognition including the AIA’s top sustainability award, Architizer’s Jury and People Choice Awards, Green Builder Magazine’s Home of Year, Business 2.0’s ‘World’s 11 Coolest Products,’ and Businessweek’s “Architectural Wonders of the World.”

Job Summary
The Chief Revenue Officer will be a strategic thought partner, working closely with CEO and president and reporting to the president. They will be a key member of Plant’s executive leadership team, responsible for all revenue generation processes and activities across the organization. The successful candidate will have extensive experience selling complex, custom products and solutions with long sales cycles that have disrupted industries and have a successful track record of scaling sales and marketing organizations within early stage, high-growth companies. The candidate will be responsible for building an innovative, creative, and repeatable sales process from the ground up, and will be relentless in driving complex sales through to a successful close.

The Chief Revenue Officer must be able to communicate design-centric, engineered products to a diverse set of audiences and be comfortable operating in a results-oriented environment. They must be unafraid to sell a product that is revolutionizing an industry, willing to be extremely hands-on as the company continues to grow its client base, and passionate about the prospect of creating a paradigm shift across one of the largest industries in the world. This challenge will require a significant sense of initiative and self-direction, from planning to implementation, and a passion to create homes that improve the quality of living for people and the planet.

Core Responsibilities

  • Consistently hit sales targets and demonstrate a track record of sales achievement by building and growing pipeline and production contracts.

  • Redefine the customer journey by creating the market-leading, end-to-end experiences that result in lifetime customers and world-class customer satisfaction.

  • Recommend and execute against go-to-market strategies and channel development strategies to maximize revenue.

  • Develop and oversee a lead and deal sourcing program using a range of tools, to feed the sales team at the top of the funnel.

  • Build, lead, and grow the revenue generation function for the organization effectively and efficiently. Develop a profile of ideal sales staff and define the hiring/onboarding process.

  • Develop and implement innovative sales strategies and processes that drive higher levels of growth by establishing and implementing short- and long-range goals, objectives, policies, and operating procedures consistent with the company’s strategic business plan.

  • Play a hands-on, direct role in sales and account management, including leading sales meetings and helping to lead and close deals, as well as managing relationships with key customers.

  • Implement predictable, repeatable, and scalable sales processes using data analytics, and manage a consistent pipeline and forecasting methodology that provides the president clear expectations for planning purposes.

  • Refine and govern the sales organization’s performance management system. This includes establishing guiding sales organizational principles for managing performance, establishing and prioritizing critical performance measures, and allocating organizational objectives across all sales markets and personnel while ensuring all sales associates are held accountable for assigned results.

  • Develop competitive selling tools that best position the company against competitors and alternatives in the market.

  • Craft an effective organizational structure (geographic, segment, etc.) for the company and implement a thoughtful compensation structure that effectively balances attracting top talent with retaining that talent within the budget-conscience nuances of an early-stage organization.

  • Work closely with the finance department to implement better metrics to improve sales forecasting and better utilize resources.

  • Maintain business ownership of the “revenue technology stack,” including salesforce automation, customer relationship management tools, digital channels (e.g. web and social), business intelligence tools, and data management.

  • Provide leadership and mentorship to the sales organization while fostering a culture of accountability, professional development, high performance, and ethical behavior.

  • On a quarterly basis, develop a comprehensive competitive landscape report for management and the board of directors.

  • Interface on a regular basis with the manufacturing, technical, and software development teams to drive transparency across all functional disciplines.

  • Develop presentations for speaking engagements at various industry conferences.


Required Knowledge, Skills, and Abilities

  • Purpose-driven candidate who cares about the mission of the organization they work for, with a deep intellectual interest in changing an industry that has evolved marginally throughout history

  • 10-15 years of sales experience within the appropriate industries; experience or exposure to the residential housing, architecture, or construction markets preferred

  • Hands-on leader with a successful track record in a dynamic, fast-growing environment, where creating a structured process for future hires was needed

  • Demonstrated experience with new product launches and fast-paced product transitions, preferably in an early stage, venture-backed environment

  • Detail-oriented with a deep passion for and focus on implementing and leading by KPIs, critical metrics, and processes

  • Successful experience executing on early stage business plans that bring to bear technology to drive significant revenue and profit

  • Prior experience working with visionary founders

  • Excellent team leadership experience in diverse organizations

  • Experience rapidly scaling a team and organization to support a company’s growing commercial success; the right candidate will be one in which people want to follow them throughout their career

  • Strong diplomatic and negotiation skills

  • Bachelor's or Master's degree in business, marketing, engineering, or a related field


Benefits

  • Salary, discretionary bonus, and stock options commensurate with experience and skills

  • Medical, vision, and dental insurance

  • The opportunity to work with great architects, engineers, and leaders and meaningfully contribute to projects that improve the quality of life for people and the planet


Application Instructions
To apply, please send your resume and cover letter to cclements@hobbstowne.com.

All applicants must be authorized to legally work in the U.S. (sorry, no sponsorship is available) and subject to passing drug, reference, and background checks. Plant Prefab has an ongoing commitment to diversity, equity, and inclusion.